Retail Marketing Project Splash Fashion vs. Max Retailer

[pic] Retail Marketing Project Splash Fashion vs. Max Retailer Dr. Maha Shedid Done By: |Firas Haffar |006000299 | 1. Introduction: 1. History: Splash Fashion and Max Retail are owned by Landmark Group. The group was founded in 1973 as a single store in Bahrain and grew to be one of the biggest retailers in the Middle East. 1. Splash Fashion: Was funded in 1993 as a store that sells the latest clothes fashion and accessories, for both man and women at a reasonable price. It is the largest fashion retailer in the GCC countries, and its†¦show more content†¦2. Analysis: Our analysis in this study case will be based on some points of the retail marketing mix elements to compare the two retailers to see which of the retailers is more successful that the other. Also the analysis includes a survey by people who shop from the retailers. We will stat the analysis by comparing some of the retail marketing mix elements for the two retailers: 1. Products Presentation : Each of the products in Max and Splash have unique way of presenting their products that serve the targeted consumers. In Max : The way of presenting the products in Max is cleaver and its near to what Splash do with their products. The sections are clear and there is signs for every section that indicate the type of products in that section. But there is a problem with Max Presentation, every time you go in to Max you will find the shelves are not organized and messy because after some people look at the product, they just leave it. In Splash : The method in Splash is each brand has its own section where they display their products. But in Splash you every thing is organised because the staff is always cleaning and putting things back in order. 2. Prices: The prices in both shops are the nearly in the same range. They are affordable for most cunsumer from high, medium and low income consumers, which makeShow MoreRelatedBrand Building Blocks96400 Words   |  386 Pagesdrinks, price competition is at center stage, driven by the power of strong retailers, value-sensitive customers, reduced category growth, and overcapacity (often caused by new entrants and by old competitors hanging on, sometimes via bankruptcy). Retailers have become stronger year by year, and they have used that strength to put pressure on prices. Whereas a decade ago, the manufacturer largely controlled information, retailers are now collecting vast amounts of information and developing models toRead MoreCost Accounting134556 Words   |  539 Pagesideas related to new products, services, or processes. 2. Design: the detailed development and engineering of products, services, or processes. 3. Production: the collection and assembly of resources to produce a product or deliver a service. 4. Marketing: the process that informs potential customers about the attributes of products or services, and leads to the sale of those products or services. 5. Distribution: the process established to deliver products or services to customers. 6. Customer Service:Read MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesSingapore Taipei Tokyo Editorial Director: Sally Yagan Director of Editorial Services: Ashley Santora Acquisitions Editor: Brian Mickelson Editorial Project Manager: Sarah Holle Editorial Assistant: Ashlee Bradbury VP Director of Marketing: Patrice Lumumba Jones Senior Marketing Manager: Nikki Ayana Jones Senior Managing Editor: Judy Leale Production Project Manager: Becca Groves Senior Operations Supervisor: Arnold Vila Operations Specialist: Cathleen Petersen Senior Art Director: Janet Slowik Art