Prejudice in “To Kill a Mockingbird” by Harper Lee Essay

Throughout the novel To Kill a Mockingbird, many different prejudices are revealed. The most prominent being the racial prejudice between the white people and black people in Maycomb, Alabama during the 1930’s. However, there are many more subtle and discreet prejudices against other people in Maycomb, also. One of the first prejudices to become known is against the Cunninghams. The Cunninghams are a very poor farming family who were hit hard by the Great Depression. â€Å"†¦The Cunninghams never took anything they can’t pay back – no church baskets and no scrimp stamps. They never took anything off anybody, they get along on what they have. They don’t have much, but they get along on it.† Scout explains to Miss Caroline, their first grade teacher, on page 20. The Cunninghams were hit hardest by the Depression and because of their level of poverty the Cunninghams are discriminated against. â€Å"The thing is, you can scrub Walter Cunningham till he shines, you can put him in shoes and a new suit, but he’ll never be like Jem.† Aunt Alexandra explains to Scout on page 224. Aunt Alexandra does not want Scout associating with Walter Cunningham simply because of his class. Aunt Alexandra is discriminating against the Cunninghams because they are below the Finches on the social strata. Probably the most prominent prejudice in the novel is the racial prejudice. Tom Robinson was a black man who was accused of raping Mayella Ewell, a white girl. When Tom was put in jail awaiting trial, Atticus, his lawyer, went down one night and sat outside the jailhouse. A mob showed up that night with the intent to beat Tom Robinson but with Atticus there, the mob was stalled and eventually left. This mob was consumed with racial prejudice against the black people. Even Calpurnia, the black housekeeper for the Finches, is discriminated against. Although Calpurnia is treated fairly, it is obvious Calpurnia is considered to be on a lower social level than the Finches. Calpurnia calls Scout ma’am and Jem sir, although these are titles usually reserved for elders. An example of this is on page 207. Calpurnia addresses Jem after they have been missing at the trial all day with â€Å"Hush your mouth, sir! When you oughta be hangin’ your head in shame you go along laughin’. If Mr. Finch don’t wear you out, I will – get in that house, sir!† Though it seems that the blacks are the ones who are prejudiced against, when Jem and Scout are taken to Calpurnia’s church, (their black house-keeper) the black people show hostility towards Jem and Scout. Lula, a black woman at the church confronts Calpurnia on page 119. â€Å"You ain’t got no business bringin’ white chillun here—they got their church, we got our’n.† Because the whites shun the blacks the blacks are prejudiced in return. Another prejudice that comes to light is the prejudice against Dolphus Raymond. Dolphus is a wealthy white man but is a victim of isolation because of his relationship with a woman who is black. When Scout meets Mr. Dolphus Raymond during the trial Scout becomes aware that Dolphus is a victim of prejudice and has become an outcast. Dolphus pretended to be a drunk so he didn’t have to explain the fact that he was simply in love with a black woman. The alcohol, Dolphus said, gave the people an excuse to say that Dolphus didn’t know what he was doing. On page 200, Dolphus says to Dill and Scout â€Å"When I come to this town, which is seldom, if I weave a little and drink out of this sack, folks can say Dolphus Raymond’s in the clutches of whisky—that’s why he won’t change his ways. He can’t help himself, that’s why he lives like he does.† The people of Maycomb are intolerant of the way Dolphus chooses to live. Dolphus is discriminated against because he lives his life with a black woman. This is thought to be wrong in society in Maycomb. Yet another prejudice in Maycomb was that against Arthur Radley. Arthur Radley could see the segregation of the people of Maycomb and the prejudice. Therefore Arthur isolated himself; Arthur didn’t want to be a part of Maycomb’s intolerance. By doing this Arthur became one of the outsiders and was still a victim of the prejudice, as Arthur was different. There were wild rumors circulating the town and the children made up stories and games about Arthur. Because he was virtually unknown, Arthur Radley was discriminated against. The theme of prejudice is explored many ways throughout the novel To Kill a Mockingbird. The different kinds of prejudice explore how deep people’s  hatred of each other can go. It gives the reader good insight as to what makes people intolerant and why people shouldn’t be prejudiced just because others are different. From discriminating against the poor to racial prejudice to silly rumors fueling intolerance, very few realize that everyone is different but also equal.

Belonging Related Text Essay

George Orwell’s essays – related text ‘Marrakech’ explores the notion of ethnocentricity through a Eurocentric perspective, in which one is isolated at the consequence of differing morels. Orwell succeeds in doing so through various anecdotes â€Å"What does Morocco mean to a Frenchman? An orange-grove or a job in government service. † In essence this displays the failure of a migrant to withhold a deeper connection to the land. Orwell emotively describes the crippled elderly women who â€Å"answered with a shrill wail, almost a scream, which was partly gratitude but mainly surprise†, as a response to the charity he provided her with. The dramatic reaction displays her sense of alienation from her own homeland, at fault of those who are foreign, yet awfully powerful. This is furthered through the description of â€Å"the shy, wide-eyed Negro† where through his ignorance, he â€Å"has been taught that the white race are his masters, and still believes it. † A sense of melancholy pervades this essay through the harsh truth â€Å"How much longer can we go on kidding these people? † displaying the indigenous peoples disconnection to a place that was originally theirs. While ‘Marrakech’ explores the notion that one does not belong to their homeland. This is juxtaposed through ‘Shooting an Elephant’ with Orwell’s alternative experience of belonging. Through Orwell’s ambivalence we see the highly controversial understanding of â€Å"the hollowness.. of the white man’s dominion in the East. † It is ironic that a â€Å"sub-divisional police officer† should feel self-conscious with such authority. Controversially he â€Å"was all for the Burmese† juxtaposed to the grotesque imagery of his deepest desire to â€Å"drive a bayonet into a Buddhist priest’s guts.

Chiang Rai Thailand Health And Social Care Essay

This is a quantitative research review on a survey conducted in 2008 in the northern state of Chiang Rai, Thailand. The survey investigates the causal relationships between age, antiretroviral intervention, societal support, symptom experience, self-care schemes, and health-related quality of life ( HRQOL ) in people populating with HIV/AIDS ( PLWHA ) in the northern part of the said state. Four hundred 22 topics were selected to take part in the research and from them informations were collected with the usage of four different questionnaires. The consequences revealed that symptom experience had a important negative direct consequence on the HRQOL as opposed to age, societal support, antiretroviral intervention and self-care schemes which had important positive consequence on the HRQOL. Furthermore, it was seen that societal support and antiretroviral intervention had an indirect consequence on the HRQOL through self-care schemes. With these findings, it was recommended that public ity of societal support and attachment to antiretroviral intervention must be achieved to heighten the quality of life of people populating with HIV/ AIDS. The rubric is dryly stated which included a minimum figure of words but still adequately describes the contents of the paper ( Day & A ; Gastal, 2006 ) . It is concise yet does non compromise its relevancy and does non sound uninteresting. It is briefly put together but still is moderately extended to explicate the research without overpowering readers with excessively much information. Furthermore, the rubric is formulated in a strong and simple mode which is really of import in guaranting readers will non be distracted or confused. The rubric presents the topic of the research which is the health-related quality of life in people populating with HIV/ AIDS in the northern part of Thailand. The research workers of this survey are Thitiarpa Tangkawanich, Jintana Yunibhand, Sureeporn Thanasilp, and Kathy Magilvy. Thitiarpa Tangkawanich, RN, Msc, Jintana Yunibhand, RN, Msc, PhD, and Sureeporn Thanasilp, RN, Msc, DNS are members of the Faculty of Nursing in Chulalongkorn University, Bangkok, Thailand while Kathy Magilvy, RN, PhD, FAAN is a professor of the College of Nursing of the University of Colorado, Denver, Colorado, USA. With all these academic certificates and makings, the research workers can be considered believable personalities in their several Fieldss of fortes. The research was made by well-thought-of professors and registered nurses. All of them have maestro ‘s grade while Tangkawanich is the lone one without a doctorial grade. The article uses an declarative or descriptive abstract to supply a brief sum-up of the chief points of the research ( Day & A ; Gastal, 2006 ) . Since the research surveies a societal occurrence in a quantitative attack, the research workers used this sort of abstract as it describes what transpired during the full research procedure. The abstract references the condensed signifier of the research purpose, which is to happen out the causal relationships between age, antiretroviral intervention, societal support, symptom experience, self-care schemes and health-related quality of life. The methodological analysis used in carry oning the research is mentioned although some information was excluded as they were discussed in item in the succeeding parts of the research. Four different questionnaires were used to roll up informations from the 422 respondents chosen for the survey. Using the Likert evaluation graduated table, the informations were analyzed and were so subjected to statist ical intervention with SPSS and LISREL. The abstract besides reports the major findings ( Day & A ; Gastal, 2006 ) which show that symptom experience has a important negative consequence on the HRQOL while the other staying variables had a important positive consequence. Additionally, societal support and antiretroviral intervention were besides found to hold an indirect consequence on HRQOL via self-care schemes. Last, the abstract of the survey suggests a recommendation for the health-care squad, together with the household and community, to advance societal support and guarantee antiretroviral intervention to heighten the quality of life in people populating with HIV/ AIDS sing the research findings. It besides illustrates the survey ‘s significance to clinical pattern. The research job is clearly presented in the debut of the article as it explains the principle behind the behavior of this survey ( Walsh & A ; Wigens, 2007 ) . The purpose in this survey is to look into the causal relationships between age, antiretroviral intervention, societal support, symptom experience, self-care schemes and the HRQOL in people populating with HIV/AIDS in northern Thailand. It examines whether or non relationships between these factors exist, what sort of relationships exists if there are any and how does it implicate the people with the infection and the likely intercessions to be taken by wellness attention squad every bit good. The debut was besides able to give a state of affairs about how people with HIV/AIDS in the involved survey puting live their lives. It gave a brief treatment about HIV/AIDS which significantly provides a good jump-start in explicating the entireness of the research. The debut states the scarceness in research stuff that focal point on the relationships among the variables identified, HRQOL and PLWHA, set uping the demand for the survey to be conducted. Although the debut was able to discourse the major points and variables in the survey, it did non include the restrictions. Additionally, the debut besides did non explicate the chief subject from a bigger international range to a narrow and more specific degree ( Day & A ; Gastal, 2006 ) . In amount, the debut was able to set up a clear logic, an analysis of old plants, background information and the chief intent of the research ( Walsh & A ; Wigens, 2003 ) . The broad literature reappraisal used in the research was able to give a good background about the major points in the survey. However, many other stuffs still could hold been used to further beef up the survey ‘s literature reappraisal. It is notable that the survey is supported by up to day of the month information which makes it more timely and relevant. The literature reappraisal utilized articles from many other research workers whose research end products have greatly provided helpful informations to the survey. The description of the present life conditions of the respondents ( Sukati et al. , 2005 ) , the self-care schemes that they use ( Panuwatsuk, 1998 ) , the symptoms and their correlativity to HRQOL ( Dodd et al. 2001 ) , the current antiretroviral intervention ( Heckman 2003 ) , all these and others, were taken from researches conducted from twelvemonth 2000 through 2007. The literature is able to show in text the theoretical construction from which the survey was anchored. With the sum of referenced articles presented in the literature, the balanced rating of back uping and opposing stuffs for the proposition is demonstrated. Since merely few researches surveies were made sing the indirect consequence of the many factors identified on the HRQOL in PLWHA, the necessity to develop a theoretical account that could show the direct and indirect effects of the forecasters on the HRQOL in PLWHA has clearly risen as stated in the literature reappraisal. Furthermore, of import mentions were acknowledged consequently to further reenforce the soundness of the survey. Notwithstanding, it may hold given an extended overview on the survey, but still it was non able to show a few important points. Although the literature illustrated a comprehensive background on the survey and the variables involved, it did non overtly cite the cardinal theoretical model. The survey is a quantitative research which tries to explicate a societal phenomenon. This connotes that no change of the environment was made and the respondents were non subjected to any signifier of controlled scene, therefore, variables involved are limited. Since this is a quantitative research, it must hold a sound hypothesis which will function as its anchor. But it is non stated alternatively, an implied hypothesis was used to see whether or non relationships exist among the forecasters: age, antiretroviral intervention, societal support, self-care schemes and symptom experience on wellness -related quality of life in people populating with HIV/AIDS. This is an illustration of a non-directional hypothesis ( Wood & A ; Haber, 2006 ) , where the hypothesis being tested is reversible but can be tested by geting informations and subjecting them to statistical analysis. The research workers used words that are largely clear and apprehensible. They did non utilize excessively many slangs in the he-man. Abbreviations like HRQOL, PLWHA and HIV/AIDS are besides clearly defined to avoid confusion. Footings besides have consistent and consistent definitions throughout the survey, particularly those operationally defined for this research ( Walonick, 2005 ) . The survey uses a cross-sectional quantitative survey with a non-experimental research design in placing the respondents ‘ degree of HRQOL in relation to their age, antiretroviral intervention, societal support, symptom experience, and self-care schemes. It means that an experimental survey utilizing a aggregation of informations on one juncture was made with a specific group of population all at the same clip ( Walsh & A ; Wigens, 2003 ) . It is the appropriate method to be used as it gives a snapshot of what happens in a chosen mark group or a phenomenon at one point in clip ( Babbie, 2010 ) . It is besides fit for this research as it is normally used in societal and medical scientific discipline. However, it besides has its failing or restriction since it merely captures the information at one specific clip as opposed to longitudinal surveies which involve a series of measurings taken over a period of clip ( Babbie, 2010 ) . Bing a non-experimental research, no use of the va riables was done and there was no effort made to alter the status, behavior or the environment of the variables as they are measured and analysed as they are. The respondents were merely made to reply questionnaires that will reflect their ain personal experience and at the same clip supply informations for the research worker ‘s perusing. The topics chosen for the survey are 422 people populating with HIV/AIDS who visited eight chosen outpatient infirmaries in the state of Chiang Rai in the northern portion of Thailand. Of which, 188 are males and 234 are females, with ages runing from 21 to 51 old ages old. The figure of respondents may non be sufficient to wholly stand for the mark population in the research puting but in many fortunes, a smaller sample size may be more important and useable in look intoing a state of affairs in deepness from different positions, while a big sample would be undistinguished particularly in societal researches ( Myers, 2000 ) . The research workers employed the lottery method without replacing in indiscriminately choosing eight infirmaries out of the 17 infirmaries in the northern state of Chiang Rai, Thailand. A random sampling method was so made to find the 422 topics who will be portion of the survey. They are people populating with HIV/ AIDS who visited the eight chosen outpatient infirmaries. The usage of lottery method in concurrence with simple random trying makes the choice of respondents more effectual and valid as it ignores repeat choices of component and gives more precise calculators ( Kalton, 1983 ) . Clearly, the attack used in sample choice and the sample size are doubtless stated. The research workers were able to methodically discourse the process undertaken in informations aggregation. They used four questionnaires to garner informations from the participants: societal support questionnaires, symptom experience questionnaire, self-care schemes questionnaire and health-related quality of life questionnaires. Each of these questionnaires has been carefully chosen and drafted for the survey. The three questionnaires for societal support, self-care schemes and health-related quality were all adapted from old research while the questionnaire for symptom experience was drafted establishing on the reappraisal of literature. The cogency and dependability of the questionnaires were greatly anchored on the internal consistences used for each questionnaire. The questionnaires are meticulously reviewed by the research worker to guarantee its ability to mensurate what it intends to mensurate ( Foddy, 1993 ) . However, no reference about pilot testing was made and this ma y be considered one of the survey ‘s failings. Creswell ( 2003 ) stated that ethical issues arise most normally in informations aggregation where confidentiality and namelessness are in careful examination. These concerns are recognised and acted upon by the research workers by guaranting respondents were given due protection and their safety is non abridged. The research workers acquired the blessing of the Ethical Review Committee for Research Involving Human Subjects and/or Use of Animals in Research, Health Science Group of Faculties, Colleges and Institutes, Chulalongkorn University, and the Ethical Review Committee for the Biomedical Group, Chiangraiprachanukroh Hospital, Thailand. With human topics involved in the survey, such blessing was obtained. The intent and methods of the survey were explained to the participants through the informed consent which acknowledges the participants ‘ rights are protected ( Creswell, 2003 ) . The consequences of the survey were presented clearly in graphical signifier and text. The consequences of the statistical intervention of the informations were explained in four concise yet extremely enlightening paragraphs while the demographics of the topics were presented in a more ocular and apprehensible tabular array ( Kumar, 2005 ) . The internal consistences of the informations, utilizing the Cronbach ‘s alpha were besides presented accurately, for societal support 0.8, for symptom experience which was clustered into six symptoms, weariness 0.88, nausea 0.92, diarrhea 0.93, depression 0.92, neuropathy 0.93 and anxiousness 0.92 ; for self-care schemes 0.77 and eventually for HRQOL 0.85. Given all these figures, readers are assured that the consequences are good calculated and analysed to guarantee that high degree of cogency and dependability is achieved. Four different and highly-structured questionnaires ( Overseas Learning Faculty 2004 ) were used in roll uping informations. The usage of questionnaires is the appropriate technique in obtaining informations for cross-sectional designed research or societal studies as it acquires first-hand information from the topics without change or use of their responses ( Bryman & A ; Bell, 2003 ) . On the other manus, SPSS and LISREL, statistical computing machine plans that perform higher computations and structural equation, were used for statistical analysis. Statistical interventions done with the said statistical tool are considered extremely right ( Norse School of Management, 2009 ) . The consequences of the information analysis show that path relationships between the variables were investigated to guarantee that important differences are non attributed to fluctuations in other relevant variables. It can besides be noted that the information analysis adequately showed the complete infor mation with the trial value, grade of freedom and chance for each identified variable, thereby giving more constituted consequences. The treatment of the research findings ties together all the pieces of the survey and gives a image of the survey as a whole. It relates and translates the figures to literature reappraisal therefore doing it more comprehendible and balanced ( Russel, 2002 ) . The research workers were able to travel back to literature and discourse that most of their research findings are consistent and similar with the plants antecedently done by other research workers on HRQOL in PLWHA. It besides tackled the deductions of the topics ‘ socio-economic position, gender, age, societal support, antiretroviral intervention, and symptom experience and self-care schemes to their health-related quality of life. The restriction of the survey was besides acknowledged where the usage of cross-sectional theoretical account was perceived to be the theoretical account ‘s failing since it merely gives a snapshot of the existent discernible fact at one point in clip ( Wood & A ; Haber, 2006 ) . Theref ore, it was suggested that future surveies should be conducted to further set up the causal relationships between the variables longitudinally over a longer period of clip to get enduring and more dependable research consequences. The decision coheres with and is supported by the consequences obtained. The research workers conclude that a causal theoretical account of HRQOL in PLWHA indicate that most factors have direct and indirect effects on the HRQOL. Consequently, age, societal support, antiretroviral intervention, symptom experience, and self-care schemes are considered to be important factors in explicating and foretelling the HRQOL in Thai PLWHA. Furthermore, self-care schemes link societal support and antiretroviral intervention with HRQOL in Thai PLWHA. The research workers besides presented the deductions of the survey which are really instrumental in the survey ‘s concluding recommendations. With the findings and decisions at manus, the research workers strongly recommend executable propositions to assist people populating with HIV/AIDS achieve a higher quality of life as they hurdle challenges of huge proportions, including HIV-stigma, deficiency of societal support, and mental wellness issues such as depression ( Jiraphongsa et al. , 2009 ) . The research workers gave motive on the publicity of societal support from the household and the community as it was found to be positively correlated with a better quality of life ( Fogel, 1998 ) . Observation to antiretroviral intervention, early symptom sensing and prompt intercession and pattern of self-care schemes must besides be ensured to accomplish a higher quality of life. The research workers besides pointed out the demand to carry on future research on this subject to get the better of the restrictions they met in carry oning this academic work for stronger and more dependable consequences. ( 2,770 words )

The problems and development of preschool education in China Dissertation

The problems and development of preschool education in China - Dissertation Example As such, it is important that the quality of management and teaching staff is up to certain standards nationwide so that young children are more adequately prepared for transition into primary school at age 4. That is the focus of this study. Table of Contents Chapter 1: Introduction 4 Statement of the Problem 5 Purpose of the Study 6 Summary 6 Chapter 2: Review of the Literature 8 Chapter 3: Methodlogy 16 Research Method and Design Appropriateness 17 Research Questions 18 Population 19 Sampling Frame 20 Informed Consent 22 Confidentiality 23 Geographic Location 23 Data Collection 24 Data Collection Procedures 25 Instrumentation 27 Validity and Reliability 27 Internal validity. 28 External validity. 28 Reliability 28 Data Analysis 29 Summary 30 Chapter 4: Results 32 Data Collection Procedures 32 Interview Questions 36 Data Analysis and Results 40 Experience, Qualification, and Training 40 Current Training Opportunities 41 Leadership Style 42 Level of Work in Chinese Preschools 43 Pre paration for Primary School 44 Chapter Five: Conclusions 45 Appendix A: Pre-Screening Interview 47 Appendix B: Personal Interview Questions 48 Appendix C: Informed Consent 50 References 51 1. Introduction Many countries around the world have long debated the importance of preschool programs. Some tout the developmental advantages of children who attend such educational institutions from a very young age, while others insist that just as many advantages exist when children stay and play at home during this time. In China, preschool education begins as early as 1 year old. Typically, Chinese youngsters will attend preschool until 3 years of age, when they graduate into a more formal kindergarten program. In China, however, part of the problem exists in the disparity between urban and rural areas. In regards to preschool education, this separation is particularly noticeable and telling. In urban areas of China, preschool is a full time business. Parents can send their children to schoo l, as young as one year of age, either full time or part time. In addition, there is a growing trend towards boarding preschools, where parents can send their children during the week and bring them home for the weekend. Arguably, many contend that such a serious focus on educating such young children is a bit pretentious, while others insist that children attending such preschools gain a valuable edge as they enter primary school. The concept of preschool, however, has hit a difficult patch in rural areas. Most rural families either must pay to have their young children boarded in an urban preschool, or they are forced with the option of far inferior programs in their neighboring villages. Rural, remote, and poor areas of China typically see preschools that are more typical of Western style nursery (day care) centers. In addition, preschools in rural areas are often seasonal in nature, as the teachers typically have other duties to attend to on farms during certain times of the yea r. Recent years have seen an explosion in the number of preschool’s offered nationwide, primarily as a result of a government initiative that provides such educational offerings to children as young as one year of age. Basically, a combination of state, collective bodies, and private citizens has worked together to expand preschool offerings throughout the country of China. This is response

Ronald Wilson Reagan Research Paper Example | Topics and Well Written Essays - 1500 words

Ronald Wilson Reagan - Research Paper Example Personal Life: Ronald Reagan, the son of John Reagan, was born on February 6, 1911 and died on June 5, 2004. In his young years he used to live with his family in Tampico, but a few years later they went to live in Chicago. Initially his father was the supporter of Ku Klux Klan, the political group of America, but when he went through financial crises he turned against political parties and started negotiating against them . This situation created more problems for him and his family. As a result, both son and father became obsessive followers of Democratic Party headed by Franklin D. Roosevelt. Ronald was sent to Doral Senior High school in Dixon. He was a brilliant student and secured good position in class. He was interested in studying economics and sociology. Apart from studies he was highly interested in sports, especially in swimming and football. He also gained sports scholarship because of his outstanding performance in annual football match at Eureka College. After completing studies at high schools, he got job at the Davenport radio station as a sports commentator . A few years later he joined another radio station in Des Moines, where he gained fame and became one of the most famous sports announcer of the state. He got chance to work in Hollywood movies as well and he appeared as a leading actor in many hit movies. The famous movies in which he performed include Hollywood Hotel, An Angel from Texas, the Santa Fe Trial, the Voice of the Turtle and many others. He worked in movies not just to make money or for entertainment. When the Second World War started he ma de such training films for captains and other army men that help them defense the country3. Meanwhile, during the making of the movie Brother Rat he met the Hollywood actress Jane Wyman and they get married in 1940, but after eight years of marriage she left him because of Ronald`s involvement in the war. They had two children, Maureen Elizabeth and Michael Edward. When the parents were separated the mother got custody of both the kids. In 1947 Ronald was elected the leader of Screen Actor Guild. During his occupation of the post of a leader of the Screen Actors Guild in 1951, Nancy Davis, another beautiful actress of Hollywood, tried to approach him. Finally, they got married in a small church on March 4, 1952. They were blessed with two children, Patricia Ann in October 1952 and Ronald Prescott in May 1958. Governor of California: Before World War he remained passionate supporter of Democratic party, but later he changed his affiliation and joined Dwight Eisenhower`s Republican Pa rty. Soon he became a prominent member of the national political party. With the help of smear campaign, he won an easy victory and was selected as a governor of California4. After being announced a governor he worked with dedication, specifically for students, and gained fame in no time. Michael K. Deaver, another important political figure, took responsibility of scrutinizing Reagan`s presidential campaign. The main problem was that Reagan was sixty-eight years old by the time present government considered him as a suitable candidate for becoming the next president of America. His

Dynamics of Strategy Dissertation Example | Topics and Well Written Essays - 5000 words

Dynamics of Strategy - Dissertation Example The current study tries to investigate the strategies that are pursed by Wm Morrison Supermarkets plc and whether they are successful or not? Especially in context of on-line business that has opened up numerous options for the organization that can be effectively tapped. An extensive external business environment evaluation will be undertaken for determining the impact of external factors on company’s strategy (Tassou S & Ge Y, retrieved on 20th April, 2011). The e-strategic resource capability of Morrison would be analyzed in order to figure out its potential and capacity to meet the current demand and requirement of the retail industry. And lastly, it will also be examined whether Morrison is in strategic fir with the environment or needs certain reconstruction in its policies and procedures to sustain in the competitive league (Scotland H, 2005). INTRODUCTION Wm Morrison Supermarket plc is generally referred to as ‘Morrison’ which was initially propounded by W illiam Morrison way back in the year 1899, one of the most important organization featuring in the FTSE 100 Index with almost 375 stores in operations currently. The organization is widely spread in both the northern and southern part of England and strong presence in other regions as well. The organization prefers to keep its working as simple as possible but renders it services efficiently and effectively with the company policy to keep the pricing low and maintaining high efficiency level. The study would analyze the strategic approaches of Wm Morrison Supermarket plc through traditional marketing tools such as PESTEL, Porter’s five forces model, along with emergent and international market strategy on e-business or online business strategy adopted by Morrison.. The company’s financial decision making and risk analysis approach would also be studied intensively. The term in itself is too wide; e-business can actually describe the organizations operation. E-business also reveals the various applications of information and communication technologies that a business can apply for attaining a cost reduction, enhancement in customer quality services and creating a new market for exiting products and for newly developed products. Morrison can effectively make use of e-business strategy in order to maximize its competitive advantage. However, what Morrison actually needs to work upon is: 1) The excessive high costs which the firm has incurred in the ICT investment and also the financial analysis for the investment amount regarding its payback time period and the profits which can be recovered from the same. 2) The organization has to ensure that best technical skills and managerial skills must be available for putting the strategy into actual implementation. 3) Thirdly the disinclination of the firm towards marinating networking relationships with other enterprises must be overcome for attaining optimum results. EXTERNAL ANALYSIS Morrison’s vi sion for the future is to exhibit itself as a ‘

Inroduction-Conclusion-Abstract Essay Example | Topics and Well Written Essays - 2000 words

Inroduction-Conclusion-Abstract - Essay Example This had detrimental effects on learners’ ability to develop critical thinking skills that were beyond their level of knowledge and comprehension. Moreover, Magolda (2000) stated that previously the teaching strategy seemingly favored learners who had high level of intelligence, as compared to those who required their intelligence level to be sharpened through the educational approach (learning). This is mainly because the previous education system did not focus on enabling learners to construct their own knowledge but rather it focused on constructing learners’ knowledge on their behalf (Bain, 2004). However, there has been increased advocacy for empowering learners with the skills to manage their own learning process, which sufficiently prepares them to tackle real-life case problems. In this regard, Moskal and Keneman (2011) stated that it was indeed necessary to develop learning and teaching strategies that give learners an active role in the learning process thereb y enabling learners to construct their own knowledge and make the learning process more exciting. In the application of these strategies, it will be necessary for the teachers to realign the strategies with the intelligence level of each student in order to ensure that learning is effective. This present dissertation focuses on a particular teaching strategy/ tool that has being introduced in schools in order to make the learning process enjoyable, and engage the learners whilst enabling them to construct their own knowledge. Therefore, the teaching strategy/ tool that will be discussed in the paper offers a remedy to the flaws that had been noted about the traditional teaching strategy/ tool. The teaching strategy/ tool that will be the focal point of this study is the interactive whiteboard technology (IWB), which has been described by Cuthell (2006), as a tool that enable computer images to a appear on a board. The interactive whiteboard contains a digital projector and touch-scr een technology that has been incorporated onto the board, which enable teachers to manipulate the figures and/ or words that are appearing on the board by either using a mouse or their fingers. This is to say that a teacher is able to click, copy, and drag the figures, words, and numbers that appear on the board whilst he or she is teaching. Because of the fact that the interactive whiteboard has an internal memory, it means that teachers are able to save the notes or instructions they have written on the board. Then using the network connections that are available on the board the teacher can transfer these notes to the students’ personal computers, so that they can use it for further reading and revisions (Gage, 2006). According to Marzano and Haystead (2010), the ability of the board to display pictures and even stream live videos from a site such as YouTube, enables the teacher to improve the learning experience for learners and ensure they remain active in the learning p rocess as well as fully engaged. 1.2 Research questions Based on the interactive whiteboard technology, this research study intends to investigate teachers’ use and their own evaluation of the interactive whiteboard in second language classroom. This infers that the research study will focus on investigating how teachers at the research center are using the interactive whiteboard to teach English as a second language. Secondly, the research study will aim at discovering what teachers who are using the board

How the war on terrorism affected the way of life in Afghanistan Research Paper

How the war on terrorism affected the way of life in Afghanistan - Research Paper Example The horrific terror attacks elicited a mixture of economic, political and social reactions globally. Anti-Islam and hatred discourse that failed to separate the ordinary Muslims from the despotic, militant terrorists was rife all over. Issues of distrust between Christian and Muslim communities led to increased antagonism and in some instances extremist tendencies. For example, in the West, incidences of Muslim beatings and at times killings were reported. Examples of Muslim extremist tendencies were evident through support of the terrorist activities. Following the 9/11 attacks, it was quite clear that a retaliation response by the American government led by George Bush was eminent. To this end, the greatest fear pertained to what form of retaliation, how it would be enforced and also the potential impacts on the ordinary lives of the Afghan citizens. The impacts on the Afghan citizenry were also being assessed in consideration that they were still suffering at the behest of the Tal iban regime. In the period leading to 9/11, the Bush administration had been subject to scathing criticism for its position on various policy issues locally and internationally. These issues ranged from, geopolitics, environmental, economic, defense, inequality among others. However, the ghastly terror attack of September 11 resulted to considerable reduction of criticism towards the Bush administration. On the contrary, support for the Bush administration in light of the terror attacks began to rise significantly. This support was as a result of the announcement of the retaliatory action that the American administration would embark after the terror attacks. To this end, on 20th September, 2001, President George Bush made a televised address in... Conclusion The war on terrorism that began in earnest over a decade ago, has clearly caused profound impacts. These impacts cut across the divide of both pro and anti crusaders of terrorism. To this end, the long protracted war has not only impacted countries targeted for terrorism networks, but also the primary opponents of terrorism such as the United States. Following the September 9/11 attacks, it is clear that the geo-political, economic and social spheres changed dramatically for all actors. In light of the United States, the change of stance pertaining to foreign policy in dealing with terrorism dramatically changed to a military offensive against any threat to its security. Furthermore, the social fabric pertaining to relations among diverse religions was visibly tested. In addition, the astronomical cost of funding the war presented another significant burden on the American citizenry as well as local political intrigues involving pro and anti war protagonists. However, one vital aspec t that did not receive adequate attention was the assessment of impacts on the ordinary Afghanis citizens. Evidently, much attention has been focused on America and their justification for the war on terror without due consideration to the Afghani citizenry.

Strategic Financial Management business report Essay

Strategic Financial Management business report - Essay Example ally the company was engaged in many businesses but with passage of time, it concentrated on the beverage business and divested other business like Pillsbury and Burger King. At present the company’s portfolio consist of mainly alcohol based beverages. Presently the company is operating many major strategic business units (SBUs) like spirits, Beer and Wine. Among them the most extended one is the spirit SBU because it comprises of many sub units like Scotch whisky, Vodka, Ready to drink, Liqueurs, Whiskey, Rum, Gin and Tequila. To understand why spirit SBU is so vital for the company, its last year’s sales break up has to be undertaken. As per the Diageo’s annual report 2007-08, the company’s is to focus on its premium drinks as these are the major source of income. In the last few years, the company’s revenue has increased marginally, but operating expense has also gone high. Thus Diageo has made a strategy to enhance its operating profit along with growth in organic sales. From the very beginning, the company has followed an aggressive acquisition strategy. At present the company has its operation in different part of the world, where they have strategic partnership with many other players of this industry. When a company plans for enhancing the profitability, its main motto remains increasing the shareholders value. In the last year certain changes has came in the consumption patter in alcoholic beverages in different part of the world, hence the company will target the growing market of alcoholic beverages in BRIC countries. Undertaking all these facts and figures, the company has planned to continue its cost cutting strategy. Diageo will continue to operate under four business areas, it will develop its local brands and to overcome the growing pressure from governments, it will come forward and will promote responsible drinking of alcohol, also participate in reducing the misuses of alcohol (Diageo-b, 2005). To analyse how successful were the

Analyze how moses is related to the herioc model Essay

Analyze how moses is related to the herioc model - Essay Example   Moses’ leadership was known as directed by God; He who is God was the One responsible for all the directions and instructions that Moses was giving to his people, the Israelites. Moses goal is to free the Israelites from slavery under the Egyptians and deliver them to the promise land, Canaan, a land where milk and honey were overflowing. But their journey towards the promise had never been that easy, it was a journey accompanied by temptations and bloodshed to which they were strengthened by faith. Their entrance would be accompanied by the power and presence of God Himself, for He alone would be their strength and victory. That God would be with them Israel in their taking of the land was as much a trustworthy promise as the land itself; indeed, perhaps more so. However, as we know, Israel did not really receive the inheritance promised, at least not fully. Forgetting the command of the Lord, they prostituted themselves with other gods and committed idolatry. Eventually, the people of Israel were taken into exile. The Promised Land given to them by God was taken away. The promise remained unfulfilled.As we saw by Moses' response to the oppression of his fellow Jew, he certainly did possess leadership qualities. The model of leadership in the Jewish tradition is not the individual who is willing to subjugate others, rather the individual who is willing to sacrifice for others. Moses was the most modest of men, became the finest leader and teacher that our people have had.

Poloypharmacy in the elderly Essay Example | Topics and Well Written Essays - 1000 words

Poloypharmacy in the elderly - Essay Example Polypharmacy means "many drugs" or the use of more medication than is clinically indicated or warranted (Fulton 2005). It is a problem with significant concern because; it leads to more adverse drug reactions and decreased adherence to drug regimens. The patient may have poor quality of life, high rate of symptomatology and unwarranted drug expenses. Polypharmacy is more of a concern in the elderly because, illness is more common in the elderly and hence the number of prescribed drugs also is more. Although elderly people (>65 years of age) form only about 12 % of population, they represent about 33% of prescription drug and 40% of over-the-counter drug consumers (â€Å"Polypharmacy in the elderly†). Also, the pharmacokinetics of the aged is so different that the effects of the drugs are more. The important age-related changes that affect the pharmacokinetics of the aged are, decrease in lean body mass and total body weight, increased percentage of body fat, decreased protein binding of drugs, increase in volume of distribution for lipophilic drugs that penetrate the central nervous system, decline in the metabolic capacity of the liver, decreased liver mass and hepatic blood flow, decreased renal blood flow and glomerular filtration rate. There may also be changes in the receptor numbers, affinity, and post receptor cellular effects (Laird, â€Å"Polypharmacy in the elderly†). Along with these, the changes in the homeostatic mechanisms can increase or decrease drug sensitivity. The main concern of polypharmacy in the elderly is adverse drug reactions. The adverse drug events not only are the cause for falls, fractures, cognitive dysfunction, postural hypotension, electrolyte disorders and cardiac failure, but also account for about 23% of hospital admissions in the elderly (Brazeau 2001). Drug interactions are responsible for 15-20% of these adverse reactions (Brazeau 2001). Studies have shown that the incidence of adverse drug interactions increases

Negative Effects of Joint Custody Methodology Essay Example for Free

Negative Effects of Joint Custody Methodology Essay Hypothesis Joint custody may affect girls more than boys. Is there a difference between the two? Methodology The reason for this methodology research is exploratory. Fifty percent or more married couples in the United States will get a divorce. It is not only divorce that affects custody because there are many reasons that two parents of a child do not live with each other. Since the women’s movement of the 1960’s and 70’s, fathers have taken a much more active role in child rearing. Most women have entered the workplace and need more help with their children, and that has made men much closer to their children. Therefore they want more custody rights. So, joint custody has increased greatly in the last several decades. Since this is such an issue in today’s society the data collected will help parents explore the negatives affects of joint custody and which sex is affected most so that they can make a more informed choice when it comes to the custody agreement they agree on for them and their families. The methodology that will be used will give a survey that will question ten girls and ten boys between the ages of eleven and thirteen. Their will be two African Americans, two Hispanics, one Asian, and five Caucasians of each sex. One of each sex surveyed will come from a high socioeconomic class, four will be from lower socioeconomic class, and five will come from upper middle and middle socioeconomic class. During a two week time period, the children of joint custody families will spend time getting to know and feel comfortable with the interviewer. This will be accomplished by group sessions where the children will play video games, having refreshments, listening to music, playing get-to-know-you games, and watching movies. Then the children will be interviewed with the survey questions separately. Survey Questions Answer the questions using a scale of 1-5 with one being the worst and five the best 1. How does spending equal time with each parent? 2. When you spend time at your father’s house, do you have fun? 3. When you spend time at your mother’s house, do you have fun? 4. My father has rules and high expectations of me. 5. My mother has rules and high expectations of me. 6. My father expects me to treat him with respect. 7. My mother expects me to treat her with respect. 8. School activities are important to my father. 9. School activities are important to my mother. 10. Extra-curricular activities are important to my father. 11. Extra-curricular activities are important to my mother. 12. My homework is a priority is important to my father. 13. My homework is a priority to my mother. 14. My grades are important to my father. 15. My grades are important to my mother. 16. My father screens my friends and associates. 17. My mother screens my friends and associates. 18. My father spends quality time with me. 19. My mother spends quality time with me. 20. I am happy with the situation in which I live. Variables The data that will be gathered from the independent variables (the questions) will be analyzed by the dependent variables. (the answers) The findings will be entered into a scale which will be placed on a graph. From the results displayed on the graph it can be determined which is affected most by the negative effects of the joint custody girls or boys. There is a possibility that they will be effected the same. This data could be extremely helpful when it comes time for parents to choose which type custody is best for each of their children.

Customer Loyalty Schemes in Automotive Sector

Customer Loyalty Schemes in Automotive Sector The creation of customer loyalty in the automotive sector Marketers push for brand loyalty, across all product ranges, from toothpaste to larger purchases such as a new car. Within the automobile industry there is little product differences in each segment, as partnerships, coalitions and takeovers bind manufacturers together. Each manufacturer is striving to obtain brand loyalty, not only at the point of purchase, through servicing the vehicle, supply parts and encouraging repurchases. This adds value to the organisation, and increases profits. Loyalty schemes have been a success in supermarkets and other retail outlets, can this form of marketing be transferred to the automotive industry. This paper sets out to review the current literature of the subject, discuss what loyalty schemes the automotive industry offers its customers, and to focus on one Manufacturer Volvo. Volvo have in the last decade turned around flagging sales, this was achieved through placing a higher value on their customers, who responded by increased usage of their service departments. 3.0 Introduction The ultimate obtainment for marketers would be for complete brand loyalty, across all product ranges, from toothpaste to larger purchases such as a new car. Although without any brand loyalty, organisations could not survive. So is it possible to increase brand loyalty through schemes that target the consumer? One of the hardest areas to increase brand loyalty is the automotive industry. Manufacturers are constantly offering discounts, free insurance, sales and other packages to attract new customers and to resell to existing consumers. Consumers expect a good service and deal as it will be their second largest purchase (a house being the first). The result of partnerships, coalitions and takeovers in the automobile industry has bonded manufacturers together. This has left very little product differentiation, with more marketing on the brand than product. Manufacturers have to look for different methods to attract customers. Each manufacturer is motivated to obtain brand loyalty, not only at the point of purchase, through servicing the vehicle, supply parts and encouraging repurchases. This adds value to the organisation, and increases profits. The added value can be the emotional tie the customer has with the brand. Customer loyalty is not a new notion, although it is now the focus of many PR actioners, retaining existing customers is more important than attracted new. If you lose your core customers a higher level of resources is required to maintain the same level of sales. Therefore it’s vital to maintain loyal customers to utilise economies of scales. Loyalty schemes have been a success in supermarkets and other retail outlets. Some schemes involve several brands collaborating to give the consumer a choice of where to spend. The question is can this form of marketing be transferred to the automotive industry. This paper sets out to review the current literature of the subject, discuss in general what loyalty schemes the automotive industry offers its customers, and to focus then on one Manufacturer Volvo. Volvo was chosen for this research as an example of using customer loyalty as a change agent to turn the organisation around. Brand loyalty is very strong with Volvo, although this did not correlate with the dealerships. Volvo has introduced methods to increase loyalty with their dealerships. They have taken loyalty a step further and strengthen all supply chains Volvo traditionally had a strong brand recognition, but went sales went into decline the organisation had to re-focus on core values. The methods that Volvo used to build the brand and to increase customer loyalty will be discussed, comparing them to the literature. We are loyal to brands; our degree differs as to how we value the closeness of the product. Can this be influence by strong marketing tactics? With such a large purchase as a vehicle can the manufacturers sway our opinion, or do we remain loyal to what we know and trust? 4.0 Methodology This chapter discusses the research methods used for the project and the justification for the choice of methods. It discusses methods that were not used, with justification of why they were not included. Included is a critique of methods selected, and with hindsight identifies any changes that would have enhanced the research. This paper evaluates brand loyalty within the automobile industry. Selection of the topic was stimulated and formed out of all manufacturers offering loyalty schemes; therefore could they individual schemes succeed. The nature of the research was discussed with colleagues and fellow students this not only added practical ideas and suggestions, it opened new avenues of thought. This was the discussed with lecturers sounding out ideas, gauging opinions and clarifying the question. Focusing in on the question was obtained by employing relevance trees, narrowing the research area. This gave direction tithe research, although with reviewing the literature this changed several times (Buzan, J. 1995). Next, a research proposal was compiled, with the benefit of organising ideas and setting a time-scale for research. Theoretically, the proposal would highlight any difficulties with the research question and access to data. Creating a time-scale would focus on targets and meet deadlines in the completion of the paper. The literature review, discussing theories and ideas that exist on the topic formed the foundation of the paper. The findings from the research are then tested on theories for validity (Saunders, M. et al1997). The literature review was challenging, there is very little academic research specifically on the topic area, although is a lot of research in the wider markets for example Supermarket loyalty schemes. Journals and books were the back bone for the review, together with internet sites. Tertiary data sources, such as library catalogues and indexes were used to scan for secondary data. This produced journals and newspaper articles, books and Internet addresses. With the amount of literature, it took time to sort out relevant material to the research. Narrowing down the search Bell’s (1993) six point’s parameters was applied. Applying key words that were identified in the first search produced relevant and up-to-date material (Bell, J.1993). A limitation on the literature search was the amount of time to read all articles and books on the subject. Whilst reviewing the literature references to other publications were followed and reviewed. Bells checklist on identifying the relevance of literature found was a practical method to reduce the amount of reading (Bell, J. 1993). Ethical considerations in research fall into three categories, during design, collection, and reporting of the data. These areas were carefully considered at all stages of the research (Oppenheim,A.1996:84). The data sought throughout the research should remain within the scope of the project (Saunders, M. et al 1997). Case studies of organisations that through varying factors have use customer loyalty schemes to improve market share have been reviewed and compared to the literature. The case studies discuss the organisations strategy in the use of the data they have collected. This information was gathered from secondary data and their web sites. To produce primary data on brand loyalty within the automobile industry proved to be a vast task, taking a lot of time to produce results. Internal and external operations of several organisations would have tube compared to reach any level of validity. Instead it was decide to review previously published case studies, interviews and surveys. This was then compared to the literature review. Other methods of data collection were considered and rejected. Focus groups would have offered free flowing information. This could have been facilitated with discussion led by the researcher. The idea was rejected due to the limited resources. The major limitation of the study lies in its relatively small sample size and the limited coverage. This was mainly attributable to the limited time and other resources available for the study. 5.0 Literature review This chapter will review and discuss all the relevant published material on brand loyalty. This starts of wide to gain insight into brands and the theory that has driven brand loyalty. 5.1 Brands Kotler (2000) described a brand as a â€Å"name, term, symbol, or design (oar combination of them) which is intended to signify the goods or services of the seller or groups of sellers and to differentiate them from those of the competitors† (Kotler (2000) cited in Groucutt, J etal 2004:275). The brand is part of the products tangible features, it’s the verbal and physical clues that help the consumer identify what they want and to influence choice (Groucutt, J et al 2004). The actual word â€Å"brand† is derived from a Norse word which means to â€Å"burn†. It is assumed that this means to imprint ideas or symbols on product. This then gives the product identification and leaves lasting mark on the consumer (Groucutt, J et al 2004). Because product features are easily imitated brands have been considered a marketers major tool for creating product differentiation. Even when differentiation based on product characteristics is possible, often consumers do not feel motivated oracle to analyse them in adequate depth. Therefore the combination of brand name and brand significance has become a core competitive asset in an ever-growing number of contexts. Brands incite beliefs, evoke emotions and prompt behaviours (Aaker, D. (1991) cited in Kotler, Pand Gertner, D. 2002:249). The brand in the automobile industry is of great importance, purchasing vehicle is a status indicator for the consumer. Manufactures brand their vehicles to attract the target audience; the next step is retaining the customer to the brand. This is not just for repurchase, there is great value in retaining the customer to the brand through out the life of their purchase (Kottler, P et al . 2005). 5.0 Global Brands There are very few car manufactures products that are not a global brand. Their appeal can span in a multitude of markets. Each manufactures portfolio is designed to attract a wide audience. The rapid development of telecommunication and strong consuming capability of youth have created common demands, tastes and values globally in last two or three decades, which thus has driven international marketers to increasingly focus on the importance of global brands. In recent years, global branding has not only taken root, its in full bloom. As Peter Doyle (1998:165) said: Brands area the heart of marketing and business strategy The purpose of marketing is to create a preference for the companys brand. The trend towards global branding, moreover, is accelerating rapidly. Successful global brands are powerful to obtain a number of benefits. Consumers are willing to pay a premium price for global brands; they imply credibility, high quality and up-to-date global trend. To the consumers, brand choice somewhat reflects a certain lifestyle, taste, image or even social status beyond the product. If they feel the brand fits into this category, theyll not only prefer it, but are also willing to a higher price for it. Consumers perceive added values, it’s the the subjective beliefs of the customers (Doyle 1998:168). Global branding can benefit the organisation by considerably cut costs, not only because of the significant scales of economy it achieved(Aaker 2000:306) in terms of new brand development, packaging and manufacturing, but also because with global reputations can enter new markets at lower cost than new national brands: if you move into a Newmarket with a brand that is already global in scope, it reduces the cost of introductory and follow-up marketing programs. Suppliers and distributors obtain a comparatively stable marketing environment and can obtain higher profit, with less risk by trading as business partners with global brands. Therefore companies that market global brands posses’ powerful trade leverage, in bargaining with for efficient service and lower costs, they have more options on choosing its suppliers and retailers. Although there are many advantages to a global brand, each area has tube considered as an individual market. Firstly, culture and custom difference can lead to market difference, which enhance the difficulty of growth of global brand. To meet the different preference of consumers in different countries, global brand may have to adjust its marketing strategy accordingly and customise products. Secondly, localisation and increase in nationalism to some extent may resist the marketing development of global brands. Thirdly, the political factories considered as another main barrier to global brand. Last but not least, along with the technology improvement and product innovation, the rise of local competitors is becoming an inevitable threat to global brand. 5.3 Brand Building Once a brand is established it requires nurturing, to bring out the full potential and add value to the organisation. Kashia (1999) believes that powerful brands are built over time through a conscious management effort. This is achieved through strategic decision making and appropriate actions. All brands â€Å"need tube based on values and attributes that are permanent and, purposeful and fundamental to its strategy† (Kashia (1999) cited in Groucutt, Jet al 2004:285). Therefore by creating such values in an organisation it will provide direction and a future for the brand. A brand with strong â€Å"brand equity† is a valuable asset to an organisation. This asset is difficult to measure; although it has emerged as key strategic asset. A powerful brand enjoys a high level of consumer awareness and loyalty, with the organisation benefiting from lower marketing costs relative to revenues. Consumers expect more outlets to carry strong brands; therefore the organisation has more leverage when bargaining with retailers. This all adds to the â€Å"brands equity†, which needs to be managed by the organisation (Kotler, P. etal 2005). This brand asset management is a concept that is closely related to positioning, since certain brands are central to a companys current and future performance. They need to be managed, enhanced and protected as assets. This allows brand names like Coca-Cola, Sony, Intel and Disney to extend into new product categories, and produce product variants and services (Kotler, P. 2004). Brand asset management is an area of increasing importance to marketers today, particularly as organisations move toward attempts to communicate ever complex and intangible messages, as part of brand management strategies (Davis, 2000; Goodchild and Callow, 2001). Brand managers are concerned with how to develop a better understanding of the appropriate relationship between brand equity and customer loyalty, particularly in relation to the multitude of known variables to customer loyalty (Davis, (2000) Goodchild and Callow (2001) cited in Taylor, S. et al 2004:219). It is vital that marketers position the brand correctly, and consider the fit with its attributes, values, culture, benefits, and personality. For example Mercedes suggests that it attributes are â€Å"well engineered and well built, it is durable, high prestige, fast and expensive†. These attributes tell the consumer the benefits and values that are placed in the product. These attributes represent the German philosophy and culture, which reassures the consumer the high value of the product. The personality of the product is wealthy, well-built and reliable (Kotler, P. 2005). Within the Motor Industry it is difficult to extend products without inexpensive development and launch of a new vehicle, although continual research and development are vital to maintaining market position. Many manufacturers have extended their brands by introducing for example clothing, toys, consumables and sporting equipment. These are retailed mainly through their network of dealerships, utilising economies of scale. These items are inclusive to them, adding value to the products(Johnson, G Scholes J 2004). The emerging literature suggests that customer brand loyalty is generally considered the ultimate desirable marketing-based outcome from strategic marketing activities (Chaudhuri, (1999) Gwinner et al.,(1998); Kumar, (1999) Mittal and Lassar (1998) Reichfeld and Schefter,(2000) Strauss and Friege, (1999) Kotler (1999) have all published article that point to loyalty as the ultimate attainment in marketing. This assertion is largely based on the growing influence of the relationship marketing orientation on marketing theory and practice (Taylor, S. et al 2004:219) 5.4 Brand Loyalty Brands have a personality and speak for the user. They enhance the perceived utility and desirability of a product. Brands have the ability to add to or subtract from the perceived value of a product. On one hand, consumers expect to pay lower prices for unbranded products or for those with low brand equities. On the other hand, they pay premiums for their treasured or socially valued brands. Brands have equity for both customers and investors. Brand equity translates into customer preference, loyalty and financial gains. Brands are appraised and traded in the marketplace. Brand equity has been pointed out to include many dimensions, such as performance, social image, value, trustworthiness and identification (Kotler, P and Gertner, D. 2002) The four types of brand loyalty are characterised as (1) No loyalty: No purchase at all, and a complete lack of attachment to the brand, no social influences to be even cognitively loyal to a brand. (2) Covetous loyalty: No purchase but, unlike the case of no loyalty, the individual exhibits a very high level of relative attachment to the brand as well as a strong positive predisposition towards the brand, which is developed from the social environment. (3) Inertia loyalty: An individual, although purchasing the brand, does so out of habit, convenience or for some other reason, but not as a consequence of emotional attachment to the brand or a real social motive. (4) Premium loyalty: An individual exhibits a high degree of relative attachment tithe brand, a high instance of repeat purchases, and appears to be highly influenced by social pressure. Premium loyalty is characterised by the greatest degree of consumer attachment to the brand, and in this case the consumer purposefully see ks to purchase the particular brand, while attempting to overcome obstacles (Gounaris, S. and Stathakopoulos, V. 2004). Chaudhuri and Holbrook (2001) proposed a model of brand loyalty that suggests that purchase loyalty tends to lead to greater market share, while attitudinal loyalty leads to higher relative brand pricing. Morgan (2000) suggests that the term loyal can be interpreted indifferent ways, ranging from affective loyalty (what I feel) to behavioural loyalty (what I do)†. Thus separating loyalty into emotional and actionable (Chaudhuri and Holbrook (2001) and Morgan(2000) cited in Taylor, S. et al 2004:221). There are different levels of trust that affect brand loyalty, they are(1) calculus-based trust, the consumer believes it is in the service provider interest are not to suffer the loss of reputation and profits(2) Knowledge-based trust, as the name suggests, is based on knowing the service firm well and being able to anticipate its actions. Effective two-way communication is important for knowledge-based trust to develop because it ensures that the parties exchange information about their preferences and approaches to problems. (3) Customers with identification-based trust have full confidence in the service company and believe that it will act in their best interests. The service provider has in-depth knowledge of customers needs and desires, and customers perceive that their desires are fulfilled, and they shared values (Liljander, V. and Roos, I. 2002) In terms of brand purchase expectations, the implicit assumption is that a satisfied customer will remain loyal to the brand (all other factors being equal). In the modern automotive marketing environment, this is indeed a fair assumption to make. The degree of price competition at the retail level is so intense that, when factoring in discounts, rebates and low interest finance rates, price parity inevitably results. Furthermore, the growing oligopolisation of the manufacturing industry (e.g. Ford owning/controlling Jaguar, Mazda,Volvo and Aston Martin) and co-operation between manufacturers (e.g.Ford/VW, Ford/Nissan, GM/Toyota) has resulted in few, if any, sustainable product differences (Liljander, V. and Roos, I. 2002) Is brand loyalty resistance to change? The literature accepts that commitment is central to relationship marketing. There is a link between commitment, trust and loyalty. Pritchard et al. (1999) define commitment as â€Å"the emotional or psychological attachment to a brand†. They argue that resistance to change is the root tendency of commitments well as the primary evidence of commitment, and that resistance to change is a key antecedent to loyalty (Pritchard et al. (1999) cited in Taylor, S. et al 2004:221). 5.5 Relationship Marketing Organisations should build a stronger relationship with their profitable customers. There are five different levels of relationship marketing that can be practiced. The basic level does not really involve building a relationship, for example it is when a car salesperson smiles and sells you a car and waves good-bye as you drive it off the lot. You never see him again; if you need service you talk to someone in the service department. Very few auto dealership systems succeed in building such a strong bond between the dealership and the client that the client keeps buying from the same dealership (Kotler,P. 1992:52). Reactive marketing is the next level of relating. At this level, as the salesperson wave’s good-bye to the customer, he says, By the way, if there’s any problem, please call me. You dont have to call the service department; I am responsible for your satisfaction The employee has taken on some of the responsibility of managing the customer’s needs(Kotler, P. 1992:52). A higher form of relationship is accountability. At this level, the salesperson calls the new car owner within two weeks of the sale and asks how he likes the car, and if there is any way the car could have been better. Those salespeople often get an earful. The customer might say, I wish the door had a pocket for maps. I wish there was a rear window wiper. At that point, the dealer should ask, How much would it have been worth to you if the car did have a map pocket in the door and rear window wiper? That type of information will help the automobile manufacturer continuously improve its product (Kotler, P. 1992:52). Still, a higher level is proactive, where the salesperson will call the customer from time to time and say The manufacturer has developed product that will help you save fuel, its something we can add to your engine and it will reduce your fuel costs. Customers get a sense that the company still is interested in their needs. Partnerships are the ultimate form of relationship marketing. They involve actually living with the customer and are mostly confined to business-to-business relationships (Kotler, P. 1992:52). Each level requires more cost, so it is important for organisations to determine when it is worth going to the next level. Two dimensions that are particularly critical are the margin that the firm makes on the business and the number of customers making purchases. For example, allow-margin business with many customers, for example selling toothpaste would operate at the basic level. The organisation has so many customers for that product and makes so little per unit that it would not be cost-effective to develop a high-level relationship (Kotler, P.1992:52). There are five levels of response for each customer service and retention tool. Those levels vary within companies; an organisation might be reactive with respect to technical assistance, accountable with respect to service and basic in terms of value-added. The important thing is to know where your competitors stand, what is their profile with respect to relationship investments, and what things should you do to be superior to the target market. 5.6 Service Quality The organisation has to decide and implement which level of value-added service it will offer its customers. This experience of the customer will reflect in brand loyalty. Relationship marketing strategy will decide the level of service customer will receive. For example on the basic level technical assistance might be a owner’s manual, yet on the reactive level perhaps help line, at the level of accountability, perhaps an occasional visit to the customer to see if the customer is using the product correctly and efficiently(Kotler, P. 1992:52). Training of employees would appropriate at the proactive level. This can offer the customer a higher level of service, making them feel valued by the organisation. Many manufacturers offer in house training to the employees within the dealerships. This not only trains employees to a similar level of customer service skills, it reinforces the brand. The customer’s experience of the brand is uniform across the manufacturer’s network (Kotler, P. 1992:52). Frequently organisations move from one strategic initiative to another with little consideration of their natural progression. This has been the case for many companies that have moved from an emphasis on quality in the 1980s, to customer satisfaction in the early 1990s, to customer loyalty and retention today. Managers proclaim that they have moved beyond quality and customer satisfaction to focus on what really matters, namely loyalty and profitability. Although it is argued that there is â€Å"no such thing as moving beyond quality and satisfaction. They are essential building blocks toward building loyalty and a valuable business organisation.† (Gustafsson, A. and Johnson, M. 2002:249). The service quality perceived by the customer varies across the spectrum. Relationship benefits are perceived advantages that the regular customer receives over and above the core service. These are rewards; the individual has gained over time by being a regular customer. The benefits tie him or her to the company by making it unattractive to switch providers. They may take the form of loyalty programmes, which are offered to all customers, or benefits that can be customised to individual consumers (Liljander, V. and Roos, I. 2002) . This then becomes a relationship benefit, but only when it is not offered to any customer who enters the dealership, regardless of relationship length. However, companies may believe that they are offering benefits, but only customers can tell if they are experiencing any. Therefore the level of service received is subjective (Liljander,V. and Roos, I. 2002) 5.7 Customer Value Customer value management (CVM) has become a major focus in current marketing, as value marketing has become a slogan among marketing practitioners. Sinha, I and DeSarbo, W. (1998) defined this as â€Å"in the marketplace, value often is defined as quality at the right price and is seen as more important to consumers than quality, because value is quality that the consumers can afford (Sinha, I and DeSarbo, W.1998:236). Zeithaml (1988) reports considerable heterogeneity among consumers in the integration of the underlying dimensions of perceived value. They define the perceived value as a trade-off of higher order abstractions, such as perceived benefits and sacrifice, which are formed from both intrinsic and extrinsic product attributes, including texture, quality, price, performance, service, and brand name (Zeithaml(1988) cited in Sinha, I and DeSarbo, W. 1998:236). Zeithaml 1988:236) There is a strong link between relationship marketing and customer value, the higher value placed on the customer will reflect in their purchasing choices. True and spurious relationships are the extreme points on a continuum. At the lower end, customers may be behaviourally committed to the service but satisfaction is only latent. At the higher end, customers are more manifestly satisfied and more affectively committed to the service (Liljander, V. and Roos, I. 2002) Berry (2000) proposed three relationship levels of customer perceived value. These are based on financial, social and structural bonds. Financial bonds, such as loyalty programmes, are considered the weakest form and may only lead to spurious relationships Social and structural bonds are more closely related to true customer relationships. According to Berry (2000), â€Å"structural bonds offer value-adding problem solutions that are not dependent on individual service representatives, and which are difficult for competitors to copy† (Berry (2000) cited inLiljander, V. and Roos, I. 2002:598) 5.8 Customer Loyalty Customer satisfaction can be considered the central determinant in all phases of the contact chain. Multi-dimensional recording of customer loyalty reveals clear differences in the interactions first with brand loyalty and, second, with dealer loyalty. In contrast to the opinion widely held in practice, customers in the automotive sector definitely do not perceive the brand and the dealer as one unit. The results obtained are so fundamental that they can be translated into implications even by internationally operating companies (Huber, F and Herrmann, A 2001) The relationship between the purchase intention and customer satisfaction has been widely investigated (for example, Oliver 1980;Bearden and Teel 1983). The evidence suggests that there is a strong positive relationship between the two. Several of these studies indicate that higher levels of satisfaction lead to greater customer loyalty (Yi (1991); Anderson and Sullivan (1993) Boulding, Staelin,Kalra, and Zeithaml (1993) all cited in Dervaraj, S. et al 2001:425) Consumers who purchase higher quality vehicles expect to receive higher quality service, therefore the assumption is made that poor service will lead to greater dissatisfaction among those that purchase the higher quality vehicles. Conlon, et al (1997) observed that â€Å"customers who purchase higher quality rated vehicles are more likely to use dealer facilities to maintain their vehicles† (Conlon, et al(1997) cited in Dervaraj, S. et al 2001:425) An explanation for such behaviour is that there is a correlation between the perception of vehicle quality and the perception of the quality of service at dealer facilities. Therefore, high customer expectations of service quality can lead to better service performance which, in turn, this positively influences customer satisfaction with service. Therefore in the higher end of the industry there is greater loyalty (Dervaraj, S. et al 2001:425) Oliver (1999) suggests that â€Å"ultimate customer loyalty is a function of perceived product superiority, personal fortitude, social bonding, and their synergistic effects. His arguments generally support the assertion that measures of loyalty that are constrained only to repurchase considerations fail to capture the richness of the loyalty construct â€Å" (Oliver (1999)cited in Taylor, S. et al 2004:219). If loyalty is essentially an irrational and emotional attachment to product, service or business, then marketers need to focus on elements that create this emotional attachment. In developing a strategy that draws on the irrational attitudes of consumers, brand equity plays an important role. All the elements that contribute to the development of brand equity are difficult to mea

Diversity Management In The Workplace Commerce Essay

Diversity Management In The Workplace Commerce Essay Diversity management in the workplace has been one of many organisational issues due to factors such as globalisation and the emerging age, cultural and individual differences that emerge as a result of this new challenging world. The purpose of this essay is to explore the topic of diversity as it relates to the workplace by discussing perspectives from human resource management (HRM) perspectives and to investigate the barriers to workplace diversity. Through the discussion, the advantages of diversity will be discussed with an importance on the implications for the HR function of the organization. There is an intense need to identify the external and internal factors that influence the HRM functions and practices. The essay also identifies how successful companies like Telstra, ANZ bank and many others have managed the impact of various internal and external factors to become one of the leaders in their industry. Human resource management has achieved significant importance in rec ent years both in terms of theory and practice in corporations today that cannot be ignore as the importance of managing human capital in order to achieve their goals and objectives. Workplace diversity relates to the presence of differences among members of the workforce (DNetto Sohal, 1999). By creating diverse workforce organizations, they are able to make the ideas, creativity, and potential contributions inherent in a diverse workforce (Aghazadeh, 2004). Diversity in the workplace includes culture, gender, nationality, sexual orientation, physical abilities, social class, age, socio-economic status, and religion (Sadri Tran, 2002). These individual characteristics shape an individuals perception about their environment and how they communicate (Kramar, 1998). The action attempts to monitor and control diversity in an organisation and in doing so, senior management can affect the hiring and promotion of individuals (Sadri Tran, 2002). An organisation assumes new individuals or groups will adapt to the standard of the organisation, and will not resist due to fears of reverse discrimination (Sadri Tran, 2002). Valuing diversity can allow an organisation to focus the benefits of the differences, therefore developing an environment where all individuals are valued and accepted (Sadri Tran, 2002). Those members who feel valued to their organisation tend to be harder working, more involved and innovative (Agahazadeh, 2004). Valuing Diversity can affect employees attitudes positively, however resistance can be experienced due to a fear of change and individuals discomfort with differences (Sadri Tran, 2002.) Finally, managing diversity is when organisations build specific skills and create policies which obtain the best values of each employe e, which will create new ways of working together (Sadri Tran, 2002). It will provide an opportunity for organisations to manage a workforce which highlight both organisational and individual performance, whilst still acknowledging individual needs (Kramar, 1998). Although diversity has always existed in organisations, individuals tend to limit their diversity in order to conform to the rule of the organisation and fit into the stereotype of the typical employee (Kramar, 1998). Mismanagement of diversity as a result of unfavorable treatment can inhibit employees working abilities and motivation, which can lead to a lowered job performance (Aghazadeh, 2004). If an environment works well for employees, diversity will work against the organisation, hence the lack of an enabling environment (Kramar, 1998). These fundamental components of workplace diversity can be further viewed through the varying perspectives of union groups, HRM professionals and organisations. Management aims to maximise the contribution of all staff to work towards organisational objectives through forming guiding teams for diversity, training to improve languages and celebrating success. Unions however, implement diversity differently (Barrile Cameron, 2004). There are many HRM perspectives that relate to diversity management in organisations. Most of these HRM perspectives lead towards the contention that a successful diversity management policy can lead to a more competitive, functional organisation. In light of the perspectives and rationales discussed in the HRM literature, there a range of implications for HR managers concerning diversity in the workplace. Management of diversity relates to equal employment opportunity, but effective diversity management goes beyond the basic requirements of an equal opportunity workplace (Barrile Cameron, 2004). It is important for HR to determine an effective diversity management policy to be able to encourage a more diverse workplace. The most important job for senior HR managers is to consider how diversity will benefit the organisation and how to define its role in the context of the organisation (Kreitz, 2008). An organisations diversity policy should aim to establish an heterogeneous workforc e that is able to work to its full capacity in an environment where no member, or for that matter group of members, have an advantage or disadvantage based on their individual differences (Torres Bruxelles, 1992, as cited in DNetto Sohal, 1999). In exercising their role, HR managers must constantly apply the principles of diversity in order to maximise and sustain the benefits of a diverse workforce. This means HR managers need to be able to link recruitment, selection, development and retention policies to the overall diversity policy of the organisation (Yakura, 1996). Furthermore, the they should be carried out with a direct link to the overall business goals, the various shifts in the labour market as well as the more contemporary effects of globalisation (Cunningham Green, 2007). There are three initiatives that an organisation should utilise to increase the efficiency of its diversity policy. Firstly, there is a need for HR, when recruiting, to increase the representation in the workplace of historically excluded groups (Conrad Linnehan, 1995). Secondly, the diverse workforce needs to have the necessary empowerment to influence, or at least have input to organisational decision making (Cunningham Green, 2007). More strategic implications for diversity management exist that recognise the emergence of Strategic Human Resource Management (SHRM). Such implications include building diversity strategies into an overall future success plan, integrating diversity practices with senior management practices and encouraging career development opportunities for all employees (Cunningham Green, 2007). Ultimately, managing diversity should promote competitive edge in the organisation by recruiting the most appropriate people for the job regardless of their perceived differences (DNetto Sohal, 1999). ANZ ORG check anz, 2008 ANZ Bank has responded to the common trends of the Australian workforce with programs to attract and retain a diverse environment that reflects their customer base (ANZ, 2010). An organisation is focused on creating an inclusive culture where all employees are able to contribute, as they believe that diversity and inclusion are essential for high business performance (ANZ, 2010). By managing diversity within the organisation, ANZ is provided with the best talent and a wide variety of experience to achieve success within a global workforce. These organisations have made efforts to create a diverse working environment through varying HRM practices. For example, HRM within ANZ created the My Difference survey which surveyed more than 13, 500 employees (ANZ, 2010). Within this survey, HR is able to develop a demographic picture of the workforce and gather feedback on how their employees perceive diversity and inclusion within the organisation. ANZ also founded the Diversity Council, which introduces policies and sponsors events to create a more inclusive culture (ANZ, 2010). The council attempts to increase awareness by supporting events like the Australian Open where it is considered one of the worlds premier sporting events (ANZ, 2010). Its known as the Grand Slam of the Asia Pacific where the Australian Open has a strong Australian heritage, as well as having widely recognised appeal as a regional event in New Zealand, the Pacific and Asia.  ANZ will sponsor the Australian Open for 3 years from 2010 (ANZ, 2010). HR in ANZ has implemented a range of human resource strategies. Disability awareness, plans in the companies outline strategies to increase support and inclusion for customers and staff of the organisation, which include premises being wheelchair accessible (ANZ, 2010). Besides that, in order to promote age balance, mature age employees are offered flexible working conditions to suit their changing lifestyle (ANZ, 2010). Culturally the banks have planned to help indigenous Australians improve their wellbeing and money management skills. ANZ celebrates cultural diversity by holding Annual Cultural Week (ANZ, 2010). Diversity within an organisation can be difficult and expensive to accomplish. Substantial barriers exist in both overcoming laws related to workplace diversity, the actual process of implementing it within an organisation and also the internal characteristics of the individual. The current legislation related to workplace diversity essentially creates an environment in which employers cannot recruit purely on the basis of a desired attribute. The main acts concerned are the Racial Discrimination Act (1975), the Sex Discrimination Act (1984), the Human Rights and Equal Opportunity Commission Act (1984), the Occupational Health and Safety (Commonwealth Employment) Act (1991), the Disability Discrimination Act (1991) and the Workplace Relations Act (1996) (Williams, 2001.) These laws essentially shape a scenario for employees where if a desired attribute is sought after, the job must be made appealing to that particular group of people without impairing the opportunity for any other group to obtain the position under the requirements of the legislation. If a diversity program is unlikely to be profitable it will not be implemented (Bilimoria, Joy, Liang, 2008). The monetary benefits such as new customers, better culture and strategic advantage involved in implementing such diversity need to outweigh the costs by gaining diversity at the expense of skill involved in pursuing it. The HR department within the organisation has a difficult task in convincing senior management that a diversity program can be beneficial to the organisation (DNetto Sohal, 1999).The argument often provided by senior management against workplace diversity is that it is disruptive to productivity and causes imbalance in the workplace (DNetto Sohal, 1999). As a result, the HR function need to be able to present the many advantages of diversity, and provide strong strategic reasoning to ensure that an effective diversity management is implemented. An organisation may also have barriers in their practices, culture and policies (Bilimoria, Joy, Liang, 2008). Resolving these issues has benefits for both the legality of the operating of the organisation and the multiplicity of their workforce. If senior management participated in only male orientated social events, such as attending football match, it may alienate women who generally may not participate in such events. Policy can also break both legality and potential for diversity by enforcing requirements such as 10 years continual service to an organisation in order to receive promotion into senior management. This continual service factor discriminates against women who are likely to have children, as it will exclude many from the opportunity to obtain the job. However, it is the individual differences within each person that provide the biggest challenge to achieving diversity. Individual differences amongst people are a major hurdle to workplace diversity, as most people feel comfortable when working in homogeneous groups (Kreitz, 2008). The presence of diverse others places employees outside of their comfort zone and makes people resist embracing the presence of others. Furthermore, research by Kreitz (2008) shows that humans, and organisations as well, are in nature highly resistant to change, further complicating the successful implementation of diversity. Another individual, and highly problematic, barrier to diversity is the language barrier that exists to culturally diverse others. This prevents, and in some cases discourages, the full integration of cultural differences within organisations (Kreitz, 2008). Diversity is clearly beneficial to the organisation. Managing diversity should involve utilising the cultural differences in peoples skills and embracing the diverse range of ideas and skills that exist in a diverse workplace in order to ultimately give the organisation a competitive edge. Benefits to diversity clearly outweigh the costs and evident advantages to workplace diversity are supported by various union groups and HRM practitioners. In order to be successful, diversity must be implemented within a strict legal framework and overcome hurdles relating to the practices and policies of organisations, as well as internal, individual barriers.

Science Research Paper :: essays research papers

Corrosion and rubbing alcohol vs. corrosion and hydrogen peroxide â€Å"Are brass, lead, iron, and aluminum more likely to corrode in solutions of rubbing alcohol or hydrogen peroxide?† a. Definition-corrosion, rust, oxidation Corrosion is the atmospheric oxidation of metals. Rusting is essentially a process of oxidation in which iron combines with water and oxygen to form rust. Rust is the reddish-brown crust that forms on the surface of iron. Rust, a chemical compound, is a hydrated ferric oxide Fe2O3 ·nH2O, where n is usually 11/2. The chemical mechanism of rusting is not fully known, but is thought to involve oxidation of metallic iron to ferrous ion, (Fe++) and reaction of the ferrous ion with oxygen and water to form rust. This reaction is catalyzed by water, acids, and metals (e.g., copper and tin) below iron in the electromotive series. Because iron is so widely used, e.g., in building construction and in tools, its protection against rusting is important. Although metals (e.g., aluminum, chromium, and zinc) above iron in the electromotive series corrode more readily than iron, their oxides form a tenuous coating that protects the metal from further attack. Rust is brittle and flakes off the surface of the iron, continually exposing a fresh surf ace. Rusting can be prevented by excluding air and water from the iron surface, e.g., by painting, oiling, or greasing, or by plating the iron with a protective coating of another metal. Metals used for plating include chromium, nickel, tin, and zinc. Zinc plating is called galvanizing. (www.encyclopedia.com/articles:2000). Many alloys of iron are resistant to corrosion. Stainless steels are alloys of iron with such metals as chromium and nickel; they do not corrode because the added metals help form a hard, adherent oxide coating that resists further attack. The iron hulls of ships can be protected against rusting by attaching magnesium strips to the underside of the vessel. An electric current is generated, with the magnesium and iron acting as electrodes and seawater acting as the electrolyte. Because magnesium is above iron in the electromotive series, it serves as a "sacrificial anode and is oxidized in preference to the iron. This is called cathodic protection, since the iron serves as the cathode and thus escapes oxidation. This method is also used to protect the pipes of electric generating plants where saltwater is used as a coolant.) (www.encyclopedia.com/articles:2000). The involvement of water accounts for the fact that rusting occurs much more rapidly in moist conditions as compared to a dry environment such as a desert.

Journalism Essay -- Communication, News Stories, Newspaper

Journalism has become a job carrying enormous personal rewards. Indeed, it is difficult, chalenging (e.g. physically, emotionally, ethically, politically), yet again - it is fun. Journalism requires mastering a multiple range of knowledge and skills (Hicks: 2008; Brighton: 2007; Randall: 2007). This essay has the task to identify the key sources and methods I have used gathering information for my 332MC News and Features (aka. 332MC) articles portfolio, as well as give a comment to what I have learned working individually and collectively in teams in the various project tasks through this module. A critical discussion on various journalism issues, such as news values, objectivity, sources, identifying a readership, interviewing techniques and information gathering will be included (Machin: 2006: Allan: 2005). In order to build on my skills and theoretical knowledge developed through my practice in years one and two of this course, this year I tried to develop my awarness of the concept of researching and presenting news and feature arcicles in print. As McQuail says 'journalism is not produced in vacuum' (in an analogy borrowed from Harcup: 2004), but a product developed within a range structural factors and influences, as well as law constraints and market forces (Allan: 2005; Shoemaker: 2006; Machin: 2006). To begin with, one of the first and most important things I improved this year was the quality of research and the use of primary sources as a basis for my articles. People, places or organisations - these are the most vitabal part of the journalism practice (Machin: 2006; Brighton: 2007). Tony Harcup suggests that sources are where 'potential news stories originate' (Harcup: 2004: 44). 'News is what an authorit... ... finding news sotries could also be charity societies, community groups, regulatory bodies, pubs, noticeboards, news releases, hospitals, council departments, etc. Information is everywhere, all a journalists have to do is go, get it and transform it into their own 'masterpiece'(Harcup: 2004; Hicks: 2008; Shoemaker: 2006; Cole: 2010). To me, journalism seems to be one of the most exciting jobs in this world. When working as a journalist you get the chance to meet powerful, interesting and ispiring people, heroes, vilians and celebrities. Journalists indeed inform the society about itself and are concerned with 'making public that which would otherwise be private' (Harcup: 2004: 2). This profession gives a chance to be one of the first to know something and to tell the world, as well as an opportunity to indulge one's passion for writing, travel and knowledge. Journalism Essay -- Communication, News Stories, Newspaper Journalism has become a job carrying enormous personal rewards. Indeed, it is difficult, chalenging (e.g. physically, emotionally, ethically, politically), yet again - it is fun. Journalism requires mastering a multiple range of knowledge and skills (Hicks: 2008; Brighton: 2007; Randall: 2007). This essay has the task to identify the key sources and methods I have used gathering information for my 332MC News and Features (aka. 332MC) articles portfolio, as well as give a comment to what I have learned working individually and collectively in teams in the various project tasks through this module. A critical discussion on various journalism issues, such as news values, objectivity, sources, identifying a readership, interviewing techniques and information gathering will be included (Machin: 2006: Allan: 2005). In order to build on my skills and theoretical knowledge developed through my practice in years one and two of this course, this year I tried to develop my awarness of the concept of researching and presenting news and feature arcicles in print. As McQuail says 'journalism is not produced in vacuum' (in an analogy borrowed from Harcup: 2004), but a product developed within a range structural factors and influences, as well as law constraints and market forces (Allan: 2005; Shoemaker: 2006; Machin: 2006). To begin with, one of the first and most important things I improved this year was the quality of research and the use of primary sources as a basis for my articles. People, places or organisations - these are the most vitabal part of the journalism practice (Machin: 2006; Brighton: 2007). Tony Harcup suggests that sources are where 'potential news stories originate' (Harcup: 2004: 44). 'News is what an authorit... ... finding news sotries could also be charity societies, community groups, regulatory bodies, pubs, noticeboards, news releases, hospitals, council departments, etc. Information is everywhere, all a journalists have to do is go, get it and transform it into their own 'masterpiece'(Harcup: 2004; Hicks: 2008; Shoemaker: 2006; Cole: 2010). To me, journalism seems to be one of the most exciting jobs in this world. When working as a journalist you get the chance to meet powerful, interesting and ispiring people, heroes, vilians and celebrities. Journalists indeed inform the society about itself and are concerned with 'making public that which would otherwise be private' (Harcup: 2004: 2). This profession gives a chance to be one of the first to know something and to tell the world, as well as an opportunity to indulge one's passion for writing, travel and knowledge.