Dynamics of Strategy Dissertation Example | Topics and Well Written Essays - 5000 words

Dynamics of Strategy - Dissertation Example The current study tries to investigate the strategies that are pursed by Wm Morrison Supermarkets plc and whether they are successful or not? Especially in context of on-line business that has opened up numerous options for the organization that can be effectively tapped. An extensive external business environment evaluation will be undertaken for determining the impact of external factors on company’s strategy (Tassou S & Ge Y, retrieved on 20th April, 2011). The e-strategic resource capability of Morrison would be analyzed in order to figure out its potential and capacity to meet the current demand and requirement of the retail industry. And lastly, it will also be examined whether Morrison is in strategic fir with the environment or needs certain reconstruction in its policies and procedures to sustain in the competitive league (Scotland H, 2005). INTRODUCTION Wm Morrison Supermarket plc is generally referred to as ‘Morrison’ which was initially propounded by W illiam Morrison way back in the year 1899, one of the most important organization featuring in the FTSE 100 Index with almost 375 stores in operations currently. The organization is widely spread in both the northern and southern part of England and strong presence in other regions as well. The organization prefers to keep its working as simple as possible but renders it services efficiently and effectively with the company policy to keep the pricing low and maintaining high efficiency level. The study would analyze the strategic approaches of Wm Morrison Supermarket plc through traditional marketing tools such as PESTEL, Porter’s five forces model, along with emergent and international market strategy on e-business or online business strategy adopted by Morrison.. The company’s financial decision making and risk analysis approach would also be studied intensively. The term in itself is too wide; e-business can actually describe the organizations operation. E-business also reveals the various applications of information and communication technologies that a business can apply for attaining a cost reduction, enhancement in customer quality services and creating a new market for exiting products and for newly developed products. Morrison can effectively make use of e-business strategy in order to maximize its competitive advantage. However, what Morrison actually needs to work upon is: 1) The excessive high costs which the firm has incurred in the ICT investment and also the financial analysis for the investment amount regarding its payback time period and the profits which can be recovered from the same. 2) The organization has to ensure that best technical skills and managerial skills must be available for putting the strategy into actual implementation. 3) Thirdly the disinclination of the firm towards marinating networking relationships with other enterprises must be overcome for attaining optimum results. EXTERNAL ANALYSIS Morrison’s vi sion for the future is to exhibit itself as a ‘